Our approach to Search Engine Marketing is focused entirely on performance - we only get paid when you receive measurable results.

We systematically test thousands of combinations of keywords, ad variations, and bids across multiple search engines to determine the right mix for your website. We also run heavy negative terms, dayparting, and geo-targeting in concert with A/B testing to seek out maximum performance. With our proprietary research we can tell you exactly how many people are searching for your products every day, so you only have to worry about how much you want to pay per visitor, contact, or sale. We also manage your campaigns against several different metrics, including: CPC, CPA, Volume/Margin & Ad Rank.

A typical engagement includes the following steps:

• An initial consultation to determine campaign
  and traffic goals (traffic, leads, or sales).
• Keyword research using our proprietary tools to identify
  top terms based on volume, click quality, and cost.
• Campaign setup with thousands of keywords,
  multiple ad groups, and split-tested ads.
• Research on negative keyword and
  excluded sites to eliminate unwanted traffic.
• Proprietary research analysis for selected competitors.
• Continuous optimization of campaigns based
  on click volume and conversion thresholds.
• Automated daily, weekly, or monthly reporting
  on campaign performance detailing key metrics:
  impressions, clicks, spend, average position, conversions.
• Analysis of top performing terms and
  weekly status meetings to review campaign performance.